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Why Organic?
by Jimbo Someck
From the very first day we opened our doors for business, Jimbo's...Naturally! has been committed to supporting organic growing practices. It's a commitment that touches the very heart and soul of our business. And it's a commitment to the best--the highest quality, freshest, healthiest food from farmers who work in concert with nature.
To me, organically grown means more than a label put on produce by third-party certifying agencies. While these agencies play an important role, my personal commitment to organically grown food and my long-standing relationships with local growers are what count. Call it the "Jimbo's Label."
That label means I believe in what I sell. I believe in selling food grown in ways that sustain the soil and support the natural environment. I believe in offering my customers food that is as healthy and wholesome as the food I feed my four young children from our own organic garden at home.
I am fortunate to be in a field that is now "growing" so rapidly, as more people discover how good organically grown food tastes. But my roots go back a long ways, even to the days before certifying agencies existed. For over 30 years, I've been building and nurturing relations with organic growers, organic distributors and especially local organic farmers. Our produce managers know these local farms and are always welcome for visits. Because of these relationships, Jimbo's gets first pick from their crops and often gets produce when other retailers may not. So you know you're getting the freshest organically grown fruits and vegetables--from farmers whose integrity we know and value.
Our commitment to "organically grown" carries itself throughout my stores, extending to the deli and bakery, the bulk bins, the dairy section and more. In fact, we stock as many organically grown products as possible in every area of the store. Still, our pride and joy is our produce department. Jimbo's...Naturally! carries the largest selection of organically grown produce that we've seen anywhere in the country! And we do so at competitive prices.
It is also my personal commitment to constantly seek new sources of organically grown food for the store. I do so, not just to provide healthy food to my customers and not just to support earth-sustaining farming practices. I also do it for the well being of farm workers; organic growing means no exposure to toxic chemicals.
Ultimately, I make this commitment for our children. They are our future. In a world increasingly endangered by pollutants, dangerous chemicals and pesticides, we have to be concerned about unsafe levels of exposure for our children. Though it is unfortunate that adults are put at potential risk, it is particularly distressing to see our children and our future placed in jeopardy. We at Jimbo's are proud to contribute to the effort to make this world a better place for our children. And we want you to join us!
So, when you pick up those apples, squashes, melons, or greens, look for the "organically grown" label. And don't forget, there's another label--the invisible "Jimbo's Label" that is my commitment to provide the freshest, highest quality organically grown food available.
For more complete information about ORGANICALLY GROWN FOODS, drop by any Jimbo's location to pick up a free brochure.
Jimbo's....Naturally! San Diego's premier natural foods store serving San Diego with stores in Carmel Valley, Escondido, Carlsbad and 4S Ranch. |
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