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Jimbo
Jim "Jimbo" Someck is a man who truly practices what he preaches and he has always felt very fortunate to have a career that reflects his lifestyle and belief system.
Happily married and the father of four children, Jimbo is an avid runner (over 3,000 miles per year) and a strict vegetarian. His wife, Colleen, prepares daily family meals from scratch. The same guidelines apply at home as in his stores--no white sugar, no harmful chemicals or preservatives, and organic ingredients whenever possible.
Jimbo is a staunch supporter of the local school system and he takes the time to coach his sons' baseball and soccer teams. His dedication to protecting the environment for our childrens' future and a healthy lifestyle is embodied in his company's vision statement, "A piece of organic fruit in every child's recycled lunch bag." It is also evident in the Jimbo's "It's in the Bag" Recycling Program and the Kids CARE "Earth Week" Campaign.
A native New Yorker, Jimbo came to San Diego over 30 years ago and started in the health food business breaking down cardboard boxes. Years of hard work and personal commitment to his customers and employees were nationally recognized in 1995 when Jimbo's was awarded "Store of the Year" by Health Food Business Magazine. A stickler for detail in all aspects of his business, Jimbo still maintains an open door policy for all employees.
Jimbo opened his first store in 1984 in North Park and from the beginning it was a success. Since then he has opened three additional stores, one in Carmel Valley, one in Escondido, the newest one in Carlsbad and has sold the original North Park store.
Today, with 3 successful stores and the enviable position of strong personal ties with local organic farmers and natural food vendors, his stores are truly the premier natural foods stores in San Diego County.
Yet, Jimbo's highest attribute is his honesty and integrity. This can be seen, not only in his children and family life, but also in how he successfully manages his relationships with his employees and suppliers. |
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